Thursday, 6 February 2014

Purpose of Music video - Chris Cunningham.

Chris Cunningham - Purpose of his videos.

Chris Cunningham's videos have all different kind of purposes, but I think the main purpose of his video 'Window licker' is to get people to look at the way men look at women and force them to think about it, this video was very shocking for me to watch and I think that it is a little sexist as the men are looking at women in a way that makes me feel uncomfortable, Chris uses his videos to express his feelings and force people to get to know him, I don't think it is about being liked or disliked, its about how you produce your work in different ways - Chris' videos are shocking to his audience but it is memorable and people will know him for the difference in his videos compared to other peoples. Chris is also advertising his services so that other artists and bands can see what he can do. 

In Chris' other video, 'Come to Daddy' another of Aphex twins, there is another life form in a television and it is being released from it and he huddles children while he is naked, I think that the purpose of this music video was to make people feel uncomfortable and make them realise that its wrong, the purpose is also to entertain the audience as it doesn't have to be happy or sad or anything it can be shocking too, this video makes you think about different things going on in the world, I think Chris' purpose was to express his creativity in a shocking way, but it just shows that you can entertain people with the most shocking scenes. This video is advertising everyone included in it - the film maker, the band, the industry and also the video. I feel like this video has a message about paedophilia and that is also one of the purposes. I think that Chris used this video to show that the media creates monsters in its own way, because the monster is coming out of the TV screen, this made me think a lot about how we influence these things because they are always in our faces and we are forcing people to look at these things.

In 'All is full of Love' by Bjork, Chris expresses his work in a different way as it wasn't so shocking to watch but still a bit uncomfortable, the purpose of this one was to show people that it doesn't matter who or what you love as long as you're happy, it teaches people that it doesn't matter if you're gay or straight as long as you are happy and that you shouldn't care about what other people think, I think this video has a moral to its story and it made me change how I see people and things in the world, that was one of Chris' main purposes in this video.

In all of Chris Cunningham's videos there are many purposes, but the main one is to change peoples views on things even if it makes you feel uncomfortable, all of his videos are very memorable and I think that is another main purpose as it doesn't matter if you're liked or disliked you can still change the views of people in the most shocking ways. All of Chris' videos made me think about different things, some things that are wrong and some things that people think are wrong but aren't. These videos promote Chris, the band/artist and the industry, these videos are like a portfolio of Chris' work and even though they are shocking and made me feel uncomfortable I will always remember them, advertising his work is probably the main reason he does so many shocking things. 

The industries purpose of these videos is to make money and advertise their services to different artists and bands, the industry encourages more people to buy them as they are the ones getting most of the money, when a video accompanies a song it automatically doubles their profit in the financial business as the single will not only be played on the radio and audio only services like iTunes but also on YouTube, music channels and the music charts.


The bands/artists purpose of these music videos is to also promote their songs and make money, I also think it is a way to feel close to their fans as they are giving them a video as well as a song, they're showcasing their music to get liked and get more fans, this will encourage people to their gigs and performances, if they did not have videos to their songs then they would eventually die out in the music industry.

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